T Break 2012 Launches!

Tennent’s Lager’s annual search for the freshest unsigned talent in Scotland gets underway

click to go to T Break 2012 websiteTennent’s Lager’s search for the freshest unsigned talent in Scotland gets underway today with the launch of T Break 2012. Tennent’s are offering 16 of the best unsigned acts in Scotland a highly coveted slot on the T Break Stage at T in the Park, and bands and solo artists from across Scotland can now submit their demos to be in with a chance of playing one of the UK’s biggest music festivals. Tennent’s will announce the T Break Stage line-up in May.

Tennent’s have been supporting Scotland’s grassroots music scene since 1996, and T Break offers acts an unrivalled opportunity to showcase their material to industry experts and music fans on the biggest platform for emerging talent at T in the Park.

A judging panel of 14 of Scotland’s most influential music industry experts – including promoters, bookers, A&R representatives and members of the media – will listen to each demo before selecting the final 16 acts which will go on to play on the T Break Stage over 6th – 8th July.

George Kyle, Head of Sponsorship at Tennent’s Lager, said: “We were blown away by the calibre of the T Break entries in 2011, and received well over 1000 demos. Scotland’s grassroots music scene is clearly thriving, and Tennent’s is honoured to be able to support this through T Break. We’re very much looking forward to hearing what T Break 2012 has to offer, and to discovering exciting new music by Scottish unsigned talent.”

Dave McGeachan from T Break partners DF Concerts sits on the judging panel, he said:

“Over the last few years T Break has been a launch pad for some of the best new Scottish artists of the moment. For example, 2010 gave us French Wives, The Ray Summers, Three Blind Wolves, The Draymin and Kobi Onyame with 2011 delivering just as many exciting new acts in the shape of The LaFontaines, United Fruit, Fatherson, Discopolis and PAWS. T Break is a great opportunity for any unsigned artist, and we can’t wait to hear from this year’s entrants.”

Bands and solo artists can now submit their demos of original music (in any genre) to be in with a chance of playing T Break, and sharing the T in the Park bill alongside likes of Snow Patrol, The Stone Roses and Kasabian. Entrants must be over 18, live in Scotland, and must be currently unsigned.

Full details on how to submit demos is available on www.facebook.com/TennentsTBreak and www.tennents.com/tbreak 

Demos must be submitted before the deadline of Monday 2nd April.

T Break can become a stepping stone to major recognition for acts, with 2011 act Discopolis featuring at no.9 in NME’s top 20 new bands to watch in 2012. Since playing T Break last July, Aerials Up have opened for Duran Duran at their SECC gig in December and sold out their own headline gig at King Tut’s. This year’s T in the Park headliners Snow Patrol also made their T in the Park debut on the T Break stage, back in 1997 under the name Polar Bear.

Discopolis, T Break 2011 band, said: “We’re huge fans of Scottish bands and the live music scene here and have seen T Break give an unparalleled platform to some of the most exciting bands in the country in recent years. Initiatives like T Break create opportunities that otherwise wouldn’t be available and we’re very grateful to have been given them.”

Tennent’s work with a range of key music industry partners to provide support for emerging Scottish talent.

Stuart Fleming, Scotland & Northern Ireland Membership Manager for PRS for Music said:

“PRS for Music is delighted that we’re once again involved with T Break, continuing our long tradition of supporting new music in Scotland. The stage has played host to some of the best new and upcoming artists over the years and it is always great to see the wealth of creative talent we have. As an organisation that has been representing songwriters and composers for nearly 100 years it is right we support the next generation of talent as they begin their musical careers.”

David Hughes, Head of Faculty, Creative Industries, at STOW College said:

“STOW College are proud to be associated with Tennent’s and T Break at T In the Park. Through the partnership of Industry and Education we are able to give our Learners valuable work experience in a dynamic and growing Industry and importantly give them a platform to enable them to develop their confidence and skillset to further contribute to the Industry.“

Emma Pollock, co-founder, Chem19 Recording Studio, said:

“We are delighted to be a partner of this year’s T Break stage. Helping new and current artists find and develop their sound is what Chem19 has been all about since its inception and T Break is a chance for us to further this ambition on a grand scale.”

Dougal Perman, director and co-founder, Radio Magnetic, said:

“Radio Magnetic is excited about working with T Break again. Every year we hear lots of exciting bands and being a T Break partner gives us a great opportunity to work with them. We’ve got some big plans for our coverage of the T Break Stage performances this year. Keep an eye and ear on Facebook and the Radio Magnetic and T Break websites to be the first to find out what’s happening.”

About T Break

T Break was launched by Tennent’s in 1996 and has been finding the most fresh and exciting unsigned talent in Scotland and giving them a platform to showcase their music on the T Break Stage at T in the Park.

Each year, 16 bands are hand-picked from over a thousand entries by a panel made up of industry experts and given a slot on T in the Park’s biggest and most acclaimed platform for new music.

Over the years, the T Break Stage has hosted some legendary performances – It’s where Biffy Clyro made their T in the Park debut back in 2000. In 2008 Paolo Nutini decided to showcase his alter ego collective – Snake Derrick & The Vypers and not forgetting Snow Patrol’s T in the Park debut: “We first played at T in 1997 on the T Break Stage… ten years later and we’re headlining” (Gary Lightbody, Snow Patrol, 2007).

T Break 2012 – key dates

March 5th – annual call for demos

April 2nd – demo entry closes

April – judging sessions take place

May 4th – 16 bands selected to play the T Break Stage at T in the Park are announced

July 6th -8th – T Break Stage at T in the Park

www.tennents.com/tbreak

www.facebook.com/TennentsTBreak

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MUSIC NEWS Scotland was born 12 years ago when dial up broadband was still around and desktop pc’s ruled. So we did what had been done since 220 AD in China and every month put ink on a printing plate, ran some paper over it and hey presto MNS was published (okay it was a wee bit more involved than that, but the basic principle was the same!) Move on to 2011 with high speed broadband and access to the www everywhere and the future was catching up with us rapidly. The volume of information flowing into MNS HQ was more than our monthly issue could cope with, and more and more Scottish music stories of great value were being spiked (an old press term not a dodgy drink). Reaching our vast number of readers in every conceivable nook and cranny of Scotland has always been a challenge monthly but to do that more often was physically not feasible. So we have doffed oor tam o’ shanter to the future and MNS is now a weekly digital publication, and not only weekly now but twice the number of pages than our old printed friend! Along with our weekly GIGguide and FESTIVALS! supplement we are now producing 72 pages of Scottish music news (and only music news) each and EVERY week:) We remain as true as ever to our launch roots of 8 years ago though - MUSIC NEWS Scotland supports all Scottish bands and performers no matter what style of music you’re involved in. Our aim is to circulate music industry news and to help to raise the profile of musicians and improve communications between genres. To help achieve this copies of MUSIC NEWS Scotland are emailed to key industry contacts throughout the UK. Thank you for your support over the last 8 years and please raise a glass to our digital future with you all. Thanks for your support, The MNS team!
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